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Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

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7 Simple Steps to Setting Up Your Social Marketing Campaign

Posted on August 9, 2010 by Toresa Leave a comment

So, you’re a small business owner with your business, products and branding in place and you want to finally jump into the realm of online marketing.  You’ve heard all of the great benefits and are finally convinced, problem:  you don’t have a clue where to start?!?

Here’s a quick run down you can use to get started.

1) Set up a blog – WordPress.org offers a self-hosted blogging software that is versatile enough for any business model.  It doesn’t even have to look like a blog with the theme options available these days and it’s easy enough for you to do yourself. Read more