I’m a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It’s not enough anymore to just promote your brick and mortar business offline, now-a-days, you need to grab your customers attention from every angle.
Cross promotion using a consistent brand message will solidify your reputation in the minds of your customers.
I ran across this article today that I thought would help drive this point home. Geoff Livingston, in his article, “4 Reasons Why Your Marketing Will Die Without Integration“, talks about how your traditional marketing media, such as direct mail and radio, is a starting point for creating conversions online. Integration of both online and offline marketing has a direct impact on your overall marketing results. Something that should NOT be ignored.
