Posted on March 1, 2012
In my career as a designer, I’ve created both original designs and customized existing themes on various platforms. Both have their pros and cons but as of lately I find myself drawing more towards customizing only.
I work with small businesses. More often than not they are working only from personal capital with no big source of funding to help them get the business off the ground. This means, their budgets are tight and time is of the essence.
To create original designs based on their branding is costly both in money and in time. To save them money, I find searching out an existing design whether it be for WordPress, CMS, Flash or even HTML and customizing it to suit their exact needs is far more beneficial.
The purpose of your website should be crystal clear to your visitors at first glance.
How do you achieve this?
- Make sure your domain name or the URL you are using is relevant to your site’s purpose.
- Your tagline should be clear and concise. In as few words as possible you should work to describe what your business is about and what your visitors can expect to find so they are moved to search your site further.
- The links and buttons throughout your site should be labeled clearly based on what the visitor can expect to find if they click on them.
- Your sites content should be relevant and peak the visitors interest. You want to ensure the message you want to portray is clear just by glancing at the titles or various sections on your site.
Of course, there is more to consider when it comes to making your website clear to your visitors, but this short list should provide you a good starting point.
Remember, you have only milliseconds to convert those visitors into actual “readers” of your site, so take a bit of time and look over your site with different eyes. Better yet, ask friends and associates what they see when visiting your site then you can make further adjustments based on their experience.
Posted on July 26, 2010
A few years back I wrote a post about a friend who was totally duped by their web designer. I’ve always been a big believer in having control of your online business and practice it religiously with my own clients, but many business that are new to the online world tend to put all of their trust in their designer because they don’t understand the process, maybe feel they don’t have time to learn it or better yet, don’t care to know the details.
That is a HUGE mistake! Just like every other part of your business from inventory to finances, your online business should be something you watch and have complete control over.
As I was writing my new series, “10 Steps to Getting Your Business Online”, it hit me that I need to re-post this article on my new site so hopefully anyone looking to get online will “beware” prior to actually taking action.
Posted on July 19, 2010
The face of business is changing rapidly and in order for your business to stay competitive, you really should consider a business website of some sort.
It doesn’t need to be expensive or complicated. A simple website with even 5 basic pages offering information about your company, products and contact information can greatly improve your standing in the business community.
Today, more and more people are searching the internet for products or services rather than flipping through the yellow pages. They want more information, quickly and will base their decisions on what they find online. Many don’t want to have to call for information when other companies will provide them enough information online to make informative choices before choosing to become a customer.