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Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

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Google’s “Zero Moment of Truth” – A Modern Marketing Strategy

Posted on September 6, 2011 by Toresa Leave a comment

I’ve been saying for years that businesses have to start paying attention to how consumers are now making their purchase decisions.  With technology always so close at hand, we are seeing people in store isles searching out reviews on products before they buy, gathering information about the products right on the spot, or searching online for a much needed product or service.  It’s time now for businesses to take social media and online search seriously by applying new strategies to their marketing portfolios.

Google has just released their own ebook entitled, “ZMOT: Winning the Zero Moment of Truth” by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist, which focuses on the way consumers have changed and evolved.

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Conversational Marketing

Posted on August 20, 2011 by Toresa Leave a comment

As I promised yesterday, I want to share an article posted on twitter by @mostash by @jasonfalls that explores how conversational marketing equates to real world socializing. Increasingly companies are finding that the “pushy, I gotta meet a quote” sales tactics no long work, instead  it’s become far more effective to build relationships and trust over time.

Exploring Conversational Marketing

BY JASON FALLS · AUGUST 17, 2011

How do you know when, in the midst of conversation, to market? Is it never? Is it only when your conversational partner asks? How about at any reasonable opening to do so? Or is there a medium in between one more more of those?

From The Cluetrain Manifesto‘s declaration that “Markets are conversations,” we’ve all tried, and some have struggled, to figure out what that means, how we as marketers can capitalize on it and tactically, when in conversation can we market? Or more appropriately for many, when in conversation can we sell?

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Social Media: The New Marketing Frontier

Posted on August 19, 2011 by Toresa Leave a comment

I found this article posted on twitter by @OlivierVasquez and realized that while some of the statistical information may have changed, the concept  behind it is still very relevant to today.

Social networking: The New Marketing Frontier

The many faces of advertising

By Heide B. Malhotra
Epoch Times Staff

Advertising, a business concept almost as old as humanity, is still evolving. It changes with new developments in technology and people’s understanding of society.

Today, newspapers, magazines, and other print media are losingadvertising opportunities, while electronic publications are gaining advertisement earnings.

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How Can Social Media Help Your Small Business Brand?

Posted on August 17, 2011 by Toresa Leave a comment

Social Media Has Become Mainstream

Social Media has become mainstream and it’s not going away anytime soon, so now is the time to embrace it. Many small businesses still don’t understand the full potential behind social media which can now be called “word of mouth on steroids”.

If your company is new or just starting to consider creating a social media presence, then you probably have a few questions and even concerns about getting started. I’ve put together a few videos that should help. These videos will walk you through everything from the statistics of social media to a few successful case studies.

Once you’ve finished this article, it should be quite clear to you exactly why your company should be utilizing social media in some way to propel your business and sales.


6 Reasons You Should Have Your Website Evaluated by a Professional

Posted on August 31, 2010 by Toresa Leave a comment

 

If you currently have a website that you built yourself or maybe you’ve had it for a few years, it might be time to consider getting it evaluated by a professional.

Here are a few reasons that should get you thinking.

Out-dated Screams “OLD” and “UNTRUSTWORTHY”

When I’m surfing the net doing research I often come across websites that I can easily tell are at least 10 years old. They have a look to them that just screams, “I’m OLD”! When I see that, I usually click away and not just because of the design, but because it leaves me with the impression the information is out-dated and possibly incorrect to todays standards. I just don’t feel I can trust it.

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Facebook Makes Notes Area Easier

Posted on August 15, 2010 by Toresa Leave a comment

From the guys at Mashable.com

Until now, Facebook Notes has only supported text formatting through HTML, making formatting a challenging task for the majority of the site’s 500 million members. Today the social network has rolled out a refreshed version of Notes to remedy the problem.

The Facebook Notes application has been overhauled with a new look and feel that includes an easier-to-use left-hand menu and a few notable new features.

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