Social Media Archives - Page 3 of 6 - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

You Could Win a Custom Facebook Cover Image!

Posted on by Toresa Leave a comment

In order to celebrate the new Timeline for Pages…

We are hosting a contest on Facebook where 1 lucky winner could win a FREE Custom Facebook Cover Image designed to match their own company branding.

The contest opens Friday, March 2, 2012 at 1:00 am cst and close on Sunday, March 4, 2012 @ 11:00 pm cst.

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Facebook Timeline for Pages is here!!

Posted on by Toresa Leave a comment

Well the much anticipated “Timeline” for Facebook Pages was apparently rolled out overnight February 29th. Initially it was planned for after their announcements later in the day, but when I logged in this morning, I was greeted with the opportunity to preview the new look:

 

Needless to say, I’m pretty pumped and ready to dig in!!

You do have the option of waiting to publish (which is often recommended) giving time for the dust to settle and bugs to be fixed.  Facebook does not intend to make this absolute until the end of March (30th) giving you time to plan, play and learn before going public.

 

In the meantime, here’s a few things I’ve discovered so far:

  • Default landing tabs are going away and the Timeline is default
  • Tab width is changing to 810 px wide (currently 520px).
  • Profile pictures should be 180×180 and easily scale down to 32×32 pixels
  • You can feature a story at the top of your timeline for up to 7 days
  • You can now message fan pages

I also found this Facebook Product Guide from TechCrunch that offers up some pretty valuable information.

Facebook Timeline For Pages – Product Guide – from TechCrunch

I’ll be spending the day at the FMC conference to learn more, and of course I will be updating to our Facebook Page when I learn something worth sharing.  So be sure to “Like” our page at www.facebook.com/Simplysocialmediasolutions, stay current on the latest changes and join the conversation.

 

~Toresa


No BS Social Media by Jason Falls

Posted on by Toresa Leave a comment

 

 

I just finished listening to the NetBase.com’s final installment of the 11 of 11′ Webinar series with speaker Jason Falls and was literally blown away by the information he shared. The various examples he gave revolved around what he calls the “seven business drivers of social media”. They offered great insight into how companies can use social media to increase sales and customer relations.

He also spoke of how to choose the right one for your business and how to execute a strategy that would improve sales, profitability, efficiency and brand value for any company, even if your business is not based online.

 

All of this, of course, was the condensed version of what you can find in his book “No BS Social Media” and provided some very powerful tips and techniques you can use in your own business.  I plan on getting my copy today:)

If you’re interested in watching today’s webinar and others from the series, all of the replays can be seen on Netbase.com and cover a wide range of social media topics from a variety of speakers.

I highly recommend it!

 

~Toresa


Content Marketing Success (Slideshare)

Posted on by Toresa Leave a comment

Interesting presentations by Maria Pergolino of Marketo on the how’s and why’s of content marketing for your business. I would have loved to have attended the Webinar, but her Slideshare presentation does offer a lot of useful information to take away.

View more presentations from Marketo

Six Steps to a Social Media Strategy

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Is Your Facebook Page Screwed?

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Guest article by James Grandstaff

The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right?

Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them.

But to build a HUGE fan base you need people clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the top of your page. :-)

Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)

Because without them… you have ZERO reach. If you have zero reach, you make ZERO dollars.

And this is where most Page Admins fall flat on their face.

Let me explain…

 

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