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Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Is Your Facebook Page Screwed?

Posted on by Toresa Leave a comment

 

Guest article by James Grandstaff

The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right?

Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them.

But to build a HUGE fan base you need people clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the top of your page. :-)

Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)

Because without them… you have ZERO reach. If you have zero reach, you make ZERO dollars.

And this is where most Page Admins fall flat on their face.

Let me explain…

 

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Facebook Makes Notes Area Easier

Posted on by Toresa Leave a comment

From the guys at Mashable.com

Until now, Facebook Notes has only supported text formatting through HTML, making formatting a challenging task for the majority of the site’s 500 million members. Today the social network has rolled out a refreshed version of Notes to remedy the problem.

The Facebook Notes application has been overhauled with a new look and feel that includes an easier-to-use left-hand menu and a few notable new features.

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7 Simple Steps to Setting Up Your Social Marketing Campaign

Posted on by Toresa Leave a comment

So, you’re a small business owner with your business, products and branding in place and you want to finally jump into the realm of online marketing.  You’ve heard all of the great benefits and are finally convinced, problem:  you don’t have a clue where to start?!?

Here’s a quick run down you can use to get started.

1) Set up a blog – WordPress.org offers a self-hosted blogging software that is versatile enough for any business model.  It doesn’t even have to look like a blog with the theme options available these days and it’s easy enough for you to do yourself. Read more