Social Media Archives - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Why Online and Offline Marketing Integration is so Important

Posted on by Toresa Leave a comment

 

I’m a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It’s not enough anymore to just promote your brick and mortar business offline, now-a-days, you need to grab your customers attention from every angle.

Cross promotion using a consistent brand message will solidify your reputation in the minds of your customers.

I ran across this article today that I thought would help drive this point home. Geoff Livingston, in his article, “4 Reasons Why Your Marketing Will Die Without Integration“, talks about how your traditional marketing media, such as direct mail and radio, is a starting point for creating conversions online. Integration of both online and offline marketing has a direct impact on your overall marketing results. Something that should NOT be ignored.

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How to Activate Your New Twitter Profile

Posted on by Toresa Leave a comment

Once again Twitter has made some pretty substantial updates and one of them includes the new “look” to your profile, much like that of the Facebook Timeline.

Activating it is pretty simple and I’m going to show you how to do it step by step, but before I do, you should look at creating your new header.  It must be 1252px x 626px and leave a space in middle where your profile picture will be. (see mine below)

 

Toresa Slater for Simply Social Media Solutions on Twitter

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Twitter Widget: New Embeddable Widget for Interactive Timelines

Posted on by Toresa Leave a comment

A friend of mine recently posted an article about a new Twitter Widget that can be embedded in any website and increase your interactions directly from the widget.  It allows your readers to reply, re-tweet, favorite, follow an account and view tweeted photos with its auto expand feature.

I decided to test this new Twitter widget out on my site right on the homepage (the location not permanent as we are re-vamping our site shortly) and sidebar.  It’s versatile in that you can place it anywhere on your site without worrying about the width overlapping or messing up your layout.  As well, the height, defaulted at 600px, is also adjustable.

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New Mobile Marketing Stats You Should Consider

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Mobile Marketing Stats 2012

 

If you’ve been on the fence about diving into mobile marketing  for your business, the stats gathered by Cory Gaddis at Mobilize Worldwide should help you finally make that choice.  In an article I was reading by Jamie Turner of the 60 Second Marketer, he shares the remarkable stats that will blow you away (and make you think!).

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Offline & Online Marketing Integration

Posted on by Toresa Leave a comment

Maximize Your Online and Offline Marketing Efforts

Online to Offline Marketing Integration

You can build a website, dress it up and glam it out with all the bells n’ whistles, but if nobody knows it’s there, what good is it?I’m sure when you decided to start your offline business, you didn’t just make it all snazzy, open the doors and expect the crowds to run you down, did you? No. You had to make the effort to get your business out to the people, and the same holds true for your online marketing channels.

In this lens we created on Squidoo,  we share a few ways you can cross-promote your offline and online business to maximize both and drive customers to your door (s).

Offline & Online Marketing Integration Ideas 

Do you have other ideas? Share them by leaving a comment below…

~Toresa

Image courtesy of Webknots – Integration of Online and Offline Marketing – 2012 (also a great article)


48 Significant Social Media Facts, Figures and Statistics

Posted on by Toresa Leave a comment

Facebook facts figures and statistics 2012 Jeff BullasWow, are you ready to be completely blown away by some social media statistics?  This article written by Jeff Bullas will definitely get you thinking about the importance of social media and the impact it has on all of us today.

Enjoy!

ps. some amazing infographics included…beware!

~Toresa

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