How Can Social Media Help Your Small Business Brand?

Social Media Has Become Mainstream

Social Media has become mainstream and it’s not going away anytime soon, so now is the time to embrace it. Many small businesses still don’t understand the full potential behind social media which can now be called “word of mouth on steroids”.

If your company is new or just starting to consider creating a social media presence, then you probably have a few questions and even concerns about getting started. I’ve put together a few videos that should help. These videos will walk you through everything from the statistics of social media to a few successful case studies.

Once you’ve finished this article, it should be quite clear to you exactly why your company should be utilizing social media in some way to propel your business and sales.

Social Media in Plain English

“Social Media in Plain English” is a metaphor-rich explanation of Social Media. The video tells a story of a town that changes as a result of everyone being able to make their own ice cream. The video includes:

  • Social Media’s role in giving people the power to produce video, music, etc. on the web
  • How social media compares to traditional media
  • How fans play a role in deciding what should be findable and popular
  • The benefits of social media to individuals and organizations

~ commoncraft

Illustrates the Forces Shaping Social Media



Social Media Stats You Can’t Ignore

Want a little proof behind social media? Socialnomics created a video (the updated version) detailing powerful statistics about social media and how it’s gaining ground.

Based on the book Socialnomics by Erik Qualman

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Social Media Revolution 2 (Refresh)



Social Media Case Study #1

I’ve added this video to my own site,, because it’s such a powerful story of how using social media can boost your companies sales when used properly and with imagination.

Gary Vaynerchuk took his family wine business from $4M annually to $50M using social media. He did an interview with Hillel Fuld of that you simply have to read.

“If you are not familiar with Gary Vaynerchuk, you must not spend too much time on the social Web. He is the guy who is the answer to all the people or companies that are skeptical about the returns of social media”

Read the interview with Gary Vaynerchuk

Then watch the video…

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Social Media Case Study #2

Here is an example of a small business that used social media to create a buzz about their company resulting in over 403 NEW qualified leads and brought in 250 shoppers to witness the event.

Are you using social media to boost traffic and sales for your business? Leave us a comment below.


Posted on by Toresa

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