As I promised yesterday, I want to share an article posted on twitter by @mostash by @jasonfalls that explores how conversational marketing equates to real world socializing. Increasingly companies are finding that the “pushy, I gotta meet a quote” sales tactics no long work, instead it’s become far more effective to build relationships and trust over time.
Exploring Conversational Marketing
BY JASON FALLS · AUGUST 17, 2011
How do you know when, in the midst of conversation, to market? Is it never? Is it only when your conversational partner asks? How about at any reasonable opening to do so? Or is there a medium in between one more more of those?
From The Cluetrain Manifesto‘s declaration that “Markets are conversations,” we’ve all tried, and some have struggled, to figure out what that means, how we as marketers can capitalize on it and tactically, when in conversation can we market? Or more appropriately for many, when in conversation can we sell?