It is specifically geared to restaurants, but much the same can apply for any business…your business.
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In my career as a designer, I’ve created both original designs and customized existing themes on various platforms. Both have their pros and cons but as of lately I find myself drawing more towards customizing only.
I work with small businesses. More often than not they are working only from personal capital with no big source of funding to help them get the business off the ground. This means, their budgets are tight and time is of the essence.
To create original designs based on their branding is costly both in money and in time. To save them money, I find searching out an existing design whether it be for WordPress, CMS, Flash or even HTML and customizing it to suit their exact needs is far more beneficial.
The purpose of your website should be crystal clear to your visitors at first glance.
How do you achieve this?
Of course, there is more to consider when it comes to making your website clear to your visitors, but this short list should provide you a good starting point.
Remember, you have only milliseconds to convert those visitors into actual “readers” of your site, so take a bit of time and look over your site with different eyes. Better yet, ask friends and associates what they see when visiting your site then you can make further adjustments based on their experience.