Online Marketing Archives - Page 2 of 3 - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Social Media: The New Marketing Frontier

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I found this article posted on twitter by @OlivierVasquez and realized that while some of the statistical information may have changed, the concept  behind it is still very relevant to today.


Social networking: The New Marketing Frontier

The many faces of advertising

By Heide B. Malhotra
Epoch Times Staff

Advertising, a business concept almost as old as humanity, is still evolving. It changes with new developments in technology and people’s understanding of society.

Today, newspapers, magazines, and other print media are losingadvertising opportunities, while electronic publications are gaining advertisement earnings.

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Small Business Search Marketing Trends

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Small businesses are so busy “managing” that they don’t have time to spend focusing on new trends that could have a huge impact on their business.  I wanted to share this short article by Lee Odden of  TopRank hoping to catch the attention of busy business owners.

3 Essential Small Business Search Marketing Trends

“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing.  As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for products and services to buy.

Even though Search Marketing presents an attractive opportunity to grow online sales, many businesses are too busy running their companies to stay on top of future trends. To that end, here are three search marketing trends worth paying attention to:

1.  Online & Offline Marketing Integration - Forrester Research estimates $917 billion worth of retail sales in 2009 were “Web-influenced” in contrast to $155 billion of consumer goods sold online in the same year.  Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online.

2.  Mobile Device and Local Search – Companies must recognize consumer trends towards mobile search with the proliferation of smart phones. The web experience has definitively extended beyond the personal computer to mobile devices such as iPhones, Blackberries and iPads.  Marketers must understand their customers’ use of mobile search and what the marketing opportunities are.

Companies that serve customers in specific regions or with geographically specific needs must be present in local search results, map results and specific geo-location queries. Segmenting potential customers through geo targeting with paid search advertisements will help focus the right ads on the right customers.

3.  Social Media Advertising – Savvy small business marketers are increasingly realizing that the opportunity to reach customers extends beyond traditional paid search into the booming social media space. Having surpassed Google as the most visited website for the week ending March 13, 2010 and with over 400 million registered users, Facebook offers a significant audience that shouldn’t be ignored.  Social networks like Facebook can provide online marketers hyper-targeted advertising opportunities that can tap into new customer segments and serve as a complement to other paid search programs.

Whether it’s incorporating online and offline influences with search marketing, diversifying PPC advertising networks, leveraging local and mobile search marketing or extending advertising programs to include social media, small business marketers that capitalize on these trends will gain a competitive advantage. Of course, if they hire an online marketing agency like TopRank Marketing, that advantage may come even faster.

source: TopRank

~ Toresa

As always share your thoughts by leaving a comment below.


Crush It with Gary Vaynerchuk [Video]

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If you’re looking for a reason to start using social media to propel your business to the next level, then you need to read this interview and watch the video of Gary Vaynerchuk.  He took his family owned wine store from $2M to $50M using the web.

Story By: Hillel Fuld of Technmarketing.com

If you are not familiar with Gary Vaynerchuk, you must not spend too much time on the social Web. He is the guy who is the answer to all the people or companies that are skeptical about the returns of social media. Where do I start?

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6 Reasons You Should Have Your Website Evaluated by a Professional

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If you currently have a website that you built yourself or maybe you’ve had it for a few years, it might be time to consider getting it evaluated by a professional.

Here are a few reasons that should get you thinking.

Out-dated Screams “OLD” and “UNTRUSTWORTHY”

When I’m surfing the net doing research I often come across websites that I can easily tell are at least 10 years old. They have a look to them that just screams, “I’m OLD”! When I see that, I usually click away and not just because of the design, but because it leaves me with the impression the information is out-dated and possibly incorrect to todays standards. I just don’t feel I can trust it.

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No One’s Looking For Your Business Online Or Are They? [Video]

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UPDATE:  We have since changed our name to Simply Social Media Solutions.  If you would like more information on how to take advantage of local marketing for your business, contact us here or visit us on Facebook @simplysocialmediasolutions.     ~Toresa

 

I’ve heard this many times, small businesses in my local area (and I’m sure everywhere) are still using the argument:  “nobody’s looking for my type of business on the internet”.

You still believe that a $400 (or more) yellow page add will drive all the traffic you need.

You think creating a website is a waste of time and money.

And you certainly can’t see how online marketing will help increase your customer base.

Well, this morning I decided to whip up a quick video showing small business owners how you can test that theory for yourself. I’ll show you how to find out just how many people are searching for your “type” of business locally by month and per day.
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7 Simple Steps to Setting Up Your Social Marketing Campaign

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So, you’re a small business owner with your business, products and branding in place and you want to finally jump into the realm of online marketing.  You’ve heard all of the great benefits and are finally convinced, problem:  you don’t have a clue where to start?!?

Here’s a quick run down you can use to get started.

1) Set up a blog – WordPress.org offers a self-hosted blogging software that is versatile enough for any business model.  It doesn’t even have to look like a blog with the theme options available these days and it’s easy enough for you to do yourself. Read more