Google’s “Zero Moment of Truth” – A Modern Marketing Strategy

I’ve been saying for years that businesses have to start paying attention to how consumers are now making their purchase decisions.  With technology always so close at hand, we are seeing people in store isles searching out reviews on products before they buy, gathering information about the products right on the spot, or searching online for a much needed product or service.  It’s time now for businesses to take social media and online search seriously by applying new strategies to their marketing portfolios.

Google has just released their own ebook entitled, “ZMOT: Winning the Zero Moment of Truth” by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist, which focuses on the way consumers have changed and evolved.

Here’s an excerpt from their site:

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

In our own free email course, “Take Back Your Customers we explain in detail how your competition is walking away with your customers and the steps you need to take to build momentum and gain the upperhand.  Essentially, it all comes down to the concept of ZMOT.  Customers are looking for you online using a wide variety of technological devices and you need to be ready and waiting.  If you’re competitors have already started…they are light years ahead and walking away with customers that should have been yours.

I encourage you to take some time today to learn more about the concept of ZMOT and how it could make a drastic difference in your own business.

Watch the Zero Moment of Truth trailer:


Visit the ZMOT site to download the 75 page ebook  “ZMOT: Winning the Zero Moment of Truth” by Jim Lecinski.

And while you’re at it, visit us on Facebook to learn in detail how to start taking back your customers by incorporating social media and online local search into your existing marketing portfolio.

See more videos about ZMOT

~Toresa Slater

Join the conversation…leave a comment below and tell us your thoughts on this new Modern Marketing Strategy by Google.

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