Posted on March 1, 2012
In my career as a designer, I’ve created both original designs and customized existing themes on various platforms. Both have their pros and cons but as of lately I find myself drawing more towards customizing only.
I work with small businesses. More often than not they are working only from personal capital with no big source of funding to help them get the business off the ground. This means, their budgets are tight and time is of the essence.
To create original designs based on their branding is costly both in money and in time. To save them money, I find searching out an existing design whether it be for WordPress, CMS, Flash or even HTML and customizing it to suit their exact needs is far more beneficial.