Business Archives - Page 2 of 4 - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Author Content…How to Stand Out from the Crowd [Info Graphic]

Posted on by Toresa Leave a comment

Author Rank

With the maze of content and myriad of authors on the internet, how do you stand out from the rest? If you publish content, you’ll want to learn all you can about the Rel=Author attribute.

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5 Steps You Need to Take to Switch to New Facebook Timeline

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Getting Ready to Switch Your Fanpage to Facebook's New Timeline

With the new Facebook Timeline deadline creeping up quickly, you want to make sure you’re ready!

Here are 5 steps you need to take in order to make the switch. This will get you started, then you can go back and fine tune it further after you’ve made the switch.

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Why Restaurants are Moving to Mobile Apps

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Mobile applications are becoming so popular and downright good for many businesses. We found this infographic that explains why and how social media and mobile apps can help your business.

It is specifically geared to restaurants, but much the same can apply for any business…your business.

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What? I have to be social on my networks?

Posted on by Toresa Leave a comment

The answer is a resounding “YES”!

All too often I visit sites where the owners are solely focused on promotion leaving the expectation that visitors are supposed to entertain themselves.  Much like a real world party, you are the host and must ensure your guests are enjoying themselves.

A pet peeve of mine is to visit a Facebook page where they don’t allow comments from fans.

How can this be social?

I’ll use Facebook as an example here (though the same applies across all of your social networks).

You create a page to promote your business…great.  Then each day you post something to add content.  And that’s it??!!!

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Weighing the Pros and Cons: Customize vs. Original Web Design

Posted on by Toresa Leave a comment

In my career as a designer, I’ve created both original designs and customized existing themes on various platforms.  Both have their pros and cons but as of lately I find myself drawing more towards customizing only.

Why?

I work with small businesses.  More often than not they are working  only from personal capital  with no big source of funding to help them get the business off the ground.  This means, their budgets are tight and time is of the essence.

To create original designs based on their branding is costly both in money and in time.  To save them money, I find searching out an existing design whether it be for WordPress, CMS, Flash or even HTML and  customizing it to suit their exact needs is far more beneficial.

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Content Marketing Success (Slideshare)

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Interesting presentations by Maria Pergolino of Marketo on the how’s and why’s of content marketing for your business. I would have loved to have attended the Webinar, but her Slideshare presentation does offer a lot of useful information to take away.

View more presentations from Marketo