It doesn’t need to be expensive or complicated. A simple website with even 5 basic pages offering information about your company, products and contact information can greatly improve your standing in the business community.
Today, more and more people are searching the internet for products or services rather than flipping through the yellow pages. They want more information, quickly and will base their decisions on what they find online. Many don’t want to have to call for information when other companies will provide them enough information online to make informative choices before choosing to become a customer.
Beyond the basic benefits a business website can offer your business, it also provides a means of interacting with your potential customers allowing you to build a more personal relationship.
Offering your customers free, quality information about the industry, or your products and services, establishes yourself and your company as an expert which in turn builds that trust and confidence.
People are more likely to purchase from those they feel they know and trust. A website can easily help you build your own company up in the minds of potential customers and therefore, they will be more likely to use your services above your competitors.
Here’s a few ideas you can use to establish your company in the minds of your potential customers:
Quality, Informative Information…FREE
Whether you offer it in the form of articles or a gift for subscribing to your newsletter, giving your visitors great information that will teach them about your products is very powerful.
You can send out a newsletter via email at regular intervals that will not only keep your company in the forefront of their minds, but will also work towards building a relationship and make your potential customers see you as someone they know and trust.
You can easily add an email capture form on your site so visitors can sign up for your newsletter even if they don’t buy anything. This will allow you to keep in touch with them long after they’ve left your website.
And, don’t forget your current customers…they are great repeat customers! Keep them up-to-date and informed and you’ll be surprised how many will buy from you or use your services over and over again.
Save a Tree!
Do you have brochures, manuals or flyers? Do you spend a fortune having them printed? By creating them in pdf format, you could allow both current and potential customers to download this material to their own computers. This would save you money as well as provide a convenient way for your customers to access information instantly.
Automate your Business
If you have products you can ship out, your site could become an automated salesman. Orders, payments and shipping arrangements can all be done automatically so all you need to focus on is packaging and shipping your products out to the customers.
Customer Service is Key
How about customer service? You could offer live help or email support from your website that can allow visitors to ask pre-sale questions or receive help instantly and easily.
These are just a few of the ways you can utilize the online arena. You can take advantage of the many available resources the internet offers and you’ll see a huge difference in your business both offline and online.
The benefits of having your own website is vast, and your website designer should be able to help you choose not only the best platform for your site, but also offer solutions based on your business needs.