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Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

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An Example of How Social Media Can Help Small Business

Posted on July 23, 2010 by Toresa Leave a comment

While checking in on twitter this morning, one of my friends posted a link to a video from News 14 Carolina that I just had to share.

It features a small business owner who, because of the recession, just couldn’t afford to use traditional print advertising and found success from including social media in her marketing portfolio.
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Chickadee Photo Art

Posted on July 22, 2010 by Toresa Leave a comment

My friend and client’s site is just exploding…and we haven’t started any marketing campaigns yet!

Visit her at http://www.chickadeephotoart.com
Read her review of Slater180 Chickadee Photo Art Review


Renjith Krishnan

Posted on July 22, 2010 by Toresa Leave a comment

Giving credit where credit is due…

Image: renjith krishnan / FreeDigitalPhotos.net


Why Every Business Needs a Website

Posted on July 19, 2010 by Toresa Leave a comment

The face of business is changing rapidly and in order for your business to stay competitive, you really should consider a business website of some sort.

It doesn’t need to be expensive or complicated. A simple website with even 5 basic pages offering information about your company, products and contact information can greatly improve your standing in the business community.

Today, more and more people are searching the internet for products or services rather than flipping through the yellow pages. They want more information, quickly and will base their decisions on what they find online. Many don’t want to have to call for information when other companies will provide them enough information online to make informative choices before choosing to become a customer.
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