Blog - Page 4 of 8 - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Clever Way to Blast Through Writers Block and Create Content Quickly

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Online marketing and social media requires fresh content and tons of it!  With that comes the need to create new and valuable content on a constant basis.  But if you’re like many of us, you probably struggle with what to write.

Do you find yourself sitting in front of your computer staring blankly at the little curser flashing in front of your eyes?

Do you have tons of ideas in your head but can’t quite get them out on paper?  Maybe there’s so many you don’t know where to start?

Are you looking to write a book or report to be used as content, yet the very thought is somewhat overwhelming?

Greg Habstritt has created a video detailing a very effective way of overcoming writers block.  The technique he uses is not new (many of us probably do this in some form or fashion already) but seeing it should help spark your creative juices and help get that content flowing.

Watch the video:

http://www.simplewealth.com/2012/02/02/the-ultimate-brainstorming-tool/

 

I found this technique (on paper) to be very effective for myself, hopefully you’ll find it just as valuable.  Share your thoughts by leaving a comment below.

 

~Toresa


No BS Social Media by Jason Falls

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I just finished listening to the NetBase.com’s final installment of the 11 of 11′ Webinar series with speaker Jason Falls and was literally blown away by the information he shared. The various examples he gave revolved around what he calls the “seven business drivers of social media”. They offered great insight into how companies can use social media to increase sales and customer relations.

He also spoke of how to choose the right one for your business and how to execute a strategy that would improve sales, profitability, efficiency and brand value for any company, even if your business is not based online.

 

All of this, of course, was the condensed version of what you can find in his book “No BS Social Media” and provided some very powerful tips and techniques you can use in your own business.  I plan on getting my copy today:)

If you’re interested in watching today’s webinar and others from the series, all of the replays can be seen on Netbase.com and cover a wide range of social media topics from a variety of speakers.

I highly recommend it!

 

~Toresa


Content Marketing Success (Slideshare)

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Interesting presentations by Maria Pergolino of Marketo on the how’s and why’s of content marketing for your business. I would have loved to have attended the Webinar, but her Slideshare presentation does offer a lot of useful information to take away.

View more presentations from Marketo

Six Steps to a Social Media Strategy

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Is Your Facebook Page Screwed?

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Guest article by James Grandstaff

The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right?

Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them.

But to build a HUGE fan base you need people clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the top of your page. :-)

Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)

Because without them… you have ZERO reach. If you have zero reach, you make ZERO dollars.

And this is where most Page Admins fall flat on their face.

Let me explain…

 

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Google’s “Zero Moment of Truth” – A Modern Marketing Strategy

Posted on by Toresa Leave a comment

I’ve been saying for years that businesses have to start paying attention to how consumers are now making their purchase decisions.  With technology always so close at hand, we are seeing people in store isles searching out reviews on products before they buy, gathering information about the products right on the spot, or searching online for a much needed product or service.  It’s time now for businesses to take social media and online search seriously by applying new strategies to their marketing portfolios.

Google has just released their own ebook entitled, “ZMOT: Winning the Zero Moment of Truth” by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist, which focuses on the way consumers have changed and evolved.

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