Blog - Page 3 of 8 - Simply Social Media Solutions

Clickable Calls-to-Action (CTA) - 20 Critical Do's and Don'ts


Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on Read more

Why Online and Offline Marketing Integration is so Important


  I'm a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It's not enough anymore to Read more

How to Activate Your New Twitter Profile


Once again Twitter has made some pretty substantial updates and one of them includes the new "look" to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I'm going to show you how to Read more

Why Restaurants are Moving to Mobile Apps

Posted on by Toresa Leave a comment

Mobile applications are becoming so popular and downright good for many businesses. We found this infographic that explains why and how social media and mobile apps can help your business.

It is specifically geared to restaurants, but much the same can apply for any business…your business.

Read more


What? I have to be social on my networks?

Posted on by Toresa Leave a comment

The answer is a resounding “YES”!

All too often I visit sites where the owners are solely focused on promotion leaving the expectation that visitors are supposed to entertain themselves.  Much like a real world party, you are the host and must ensure your guests are enjoying themselves.

A pet peeve of mine is to visit a Facebook page where they don’t allow comments from fans.

How can this be social?

I’ll use Facebook as an example here (though the same applies across all of your social networks).

You create a page to promote your business…great.  Then each day you post something to add content.  And that’s it??!!!

Read more


You Could Win a Custom Facebook Cover Image!

Posted on by Toresa Leave a comment

In order to celebrate the new Timeline for Pages…

We are hosting a contest on Facebook where 1 lucky winner could win a FREE Custom Facebook Cover Image designed to match their own company branding.

The contest opens Friday, March 2, 2012 at 1:00 am cst and close on Sunday, March 4, 2012 @ 11:00 pm cst.

Read more


Weighing the Pros and Cons: Customize vs. Original Web Design

Posted on by Toresa Leave a comment

In my career as a designer, I’ve created both original designs and customized existing themes on various platforms.  Both have their pros and cons but as of lately I find myself drawing more towards customizing only.

Why?

I work with small businesses.  More often than not they are working  only from personal capital  with no big source of funding to help them get the business off the ground.  This means, their budgets are tight and time is of the essence.

To create original designs based on their branding is costly both in money and in time.  To save them money, I find searching out an existing design whether it be for WordPress, CMS, Flash or even HTML and  customizing it to suit their exact needs is far more beneficial.

Read more


Facebook Timeline for Pages is here!!

Posted on by Toresa Leave a comment

Well the much anticipated “Timeline” for Facebook Pages was apparently rolled out overnight February 29th. Initially it was planned for after their announcements later in the day, but when I logged in this morning, I was greeted with the opportunity to preview the new look:

 

Needless to say, I’m pretty pumped and ready to dig in!!

You do have the option of waiting to publish (which is often recommended) giving time for the dust to settle and bugs to be fixed.  Facebook does not intend to make this absolute until the end of March (30th) giving you time to plan, play and learn before going public.

 

In the meantime, here’s a few things I’ve discovered so far:

  • Default landing tabs are going away and the Timeline is default
  • Tab width is changing to 810 px wide (currently 520px).
  • Profile pictures should be 180×180 and easily scale down to 32×32 pixels
  • You can feature a story at the top of your timeline for up to 7 days
  • You can now message fan pages

I also found this Facebook Product Guide from TechCrunch that offers up some pretty valuable information.

Facebook Timeline For Pages – Product Guide – from TechCrunch

I’ll be spending the day at the FMC conference to learn more, and of course I will be updating to our Facebook Page when I learn something worth sharing.  So be sure to “Like” our page at www.facebook.com/Simplysocialmediasolutions, stay current on the latest changes and join the conversation.

 

~Toresa


Is Your Website Message Crystal Clear

Posted on by Toresa Leave a comment

The purpose of your website should be crystal clear to your visitors at first glance.

How do you achieve this?

  1.  Make sure your domain name or the URL you are using is relevant to your site’s purpose.
  2. Your tagline should be clear and concise.  In as few words as possible you should work to describe what your business is about and what your visitors can expect to find so they are moved to search your site further.
  1. The links and buttons throughout your site should be labeled clearly based on what the visitor can expect to find if they click on them.
  1. Your sites content should be relevant and peak the visitors interest. You want to ensure the message you want to portray is clear just by glancing at the titles or various sections on your site.

Of course, there is more to consider when it comes to making your website clear to your visitors, but this short list should provide you a good starting point.

Remember, you have only milliseconds to convert those visitors into actual “readers” of your site, so  take a bit of time and look over your site with different eyes.  Better yet,  ask friends and associates what they see when visiting your site then you can make further adjustments based on their experience.

~Toresa