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Clickable Calls-to-Action (CTA) – 20 Critical Do’s and Don’ts

March 19th, 2013 (No Comments)
Artcle by: Hubspot Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and [...]

Why Online and Offline Marketing Integration is so Important

October 4th, 2012 (No Comments)
  I’m a big believer that you need to create strategies for your online and offline marketing integration in order to establish a unified message about your brand and capture audiences from every media source. It’s not enough anymore to just promote your brick and mortar business offline, now-a-days, you need to grab your customers [...]

How to Activate Your New Twitter Profile

September 19th, 2012 (No Comments)
Once again Twitter has made some pretty substantial updates and one of them includes the new “look” to your profile, much like that of the Facebook Timeline. Activating it is pretty simple and I’m going to show you how to do it step by step, but before I do, you should look at creating your [...]

Twitter Widget: New Embeddable Widget for Interactive Timelines

September 12th, 2012 (No Comments)
A friend of mine recently posted an article about a new Twitter Widget that can be embedded in any website and increase your interactions directly from the widget.  It allows your readers to reply, re-tweet, favorite, follow an account and view tweeted photos with its auto expand feature. I decided to test this new Twitter [...]

New Mobile Marketing Stats You Should Consider

September 6th, 2012 (No Comments)
  If you’ve been on the fence about diving into mobile marketing  for your business, the stats gathered by Cory Gaddis at Mobilize Worldwide should help you finally make that choice.  In an article I was reading by Jamie Turner of the 60 Second Marketer, he shares the remarkable stats that will blow you away (and make [...]

Offline & Online Marketing Integration

September 5th, 2012 (No Comments)
Maximize Your Online and Offline Marketing Efforts You can build a website, dress it up and glam it out with all the bells n’ whistles, but if nobody knows it’s there, what good is it?I’m sure when you decided to start your offline business, you didn’t just make it all snazzy, open the doors and [...]
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